Craig McDonald

SVP of Provider Solutions PatientPoint

CX Healthcare Exchange East - Day 1

9:30 Engagement that pays off: Turning patient action into revenue

Today’s healthcare leaders face the same challenge: meet growing patient expectations while also hitting growth and financial targets. The answer lies in smarter, more personalized engagement.

Personalized patient engagement isn’t just about reminders—it’s a powerful tool to drive growth, increase service line utilization and boost reimbursable visits.

In this presentation led by PatientPoint team members Karly Hresko, VP of Enterprise Accounts, and Craig McDonald, SVP of Provider Solutions, you’ll learn how leading medical groups and health systems are using engagement technology to turn outreach into action—activating patients, filling schedules and generating real ROI.

You’ll walk away with practical strategies, real-world examples and a clear path to make engagement a smarter part of your care delivery model. This session will help you think differently about engagement—as a clinical and financial asset, not just a communications tool.

Key takeaways

You’ll learn how to:

• Turn personalized outreach into real patient action—activating visits, improving adherence and building long-term loyalty

• Use engagement to grow priority services by identifying the right patients and connecting them to high-value care

• Drive more reimbursable visits through timely, targeted communication that reduces friction and fills schedules

Check out the incredible speaker line-up to see who will be joining Craig.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com