ASIA'S PREMIER FUTURE BRANCHES & STORES EVENT
March 25 - 26, 2025
| Singapore
Devendra Shivhare
Head & Director of Marketing Technologies - Asia Pacific The Coca Cola CompanyDevendra is the head of Asia Pacific MarTech at The Coca-Cola Company and focusing on the MarTech stack promoting consumer audience growth, enhancing personalization, triangulating identity, increasing brand awareness, and increasing the effectiveness of advertisements through marketing technologies, platforms, and tools.
He is an experienced and well-rounded marketing & advertising tech and data leader with a proven background with WPP media agencies, Criteo (MarTech, AdTech platforms), and Singapore publisher (SPH) and has helped hundreds of companies from emerging startups to Fortune 100 leaders to build technology platforms expansions across campaign management, measurement and optimization, operationalizing attribution and customer lifetime-value insights, advanced bid optimization, A/B, and MVT testing analytics, digital attribution & data visualization, and create growth strategies that have generated massive increases in traffic and revenue.
Main Conference Day 1 - Tuesday, 26 March 2024
12:30 PM CMO Council Panel Discussion: Creating the Customer-Intuitive Enterprise (CIE) – Using Richer CX Insight to Scale Integration, Transaction and Satisfaction
’Consumers have stated that a single negative experience with a brand can alter the decision to do business with a company. According to a Harris Interactive poll of over 2,000 adult consumers, 80 percent of consumers will never go back to an organisation after a negative experience.’
- Understanding how Chief marketers can lead the way to defining, driving and delivering on the promise of a “Customer-Intuitive Enterprise”
- Revitalising sagging loyalty and retention numbers and drive top line growth through deeper, more meaningful engagements with customers across all touch points
- Upgrading customer interactions to foster lasting and profitable relationships
Check out the incredible speaker line-up to see who will be joining Devendra.
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