Asia’s #1 Expo For All Industry Leaders Impacting Their Customer Journeys’ Lifecycle & Ecosystem

25 - 26 March, 2025 | Singapore

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Sok Hoon Koo

Head of Marketing Communications BMW Group Asia

Sok Hoon joined BMW Asia in 2015 and is responsible for traditional and digital marketing communications for the BMW brand in 13 importer markets across Southeast Asia, South Asia and the Pan Pacific Islands. She began her career working for various publishing and media companies, including SPH Magazines and Mediacorp, and after three years she moved into the luxury industry. Sok Hoon headed various marketing roles in luxury brands from hospitality, watches to fashion before joining BMW Asia.

Check out the incredible speaker line-up to see who will be joining Sok Hoon.

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