Businesses must constantly enhance the experiences they deliver. Why? Because otherwise brands risk losing clientele to competitors due to the rising customer expectations.

The World Economic Forum (WEF) has found that Asia-Pacific (APAC) is home to over 55 percent of consumers globally, meaning the region holds vast opportunities for brands. For companies to be successful they need to be conscious of the various cultural and linguistic preferences and customs that exist within different regions, so they can customize their services and experiences accordingly.

Based on a survey by CX Network of 112 CX practitioners across Asia-Pacific, this report will explore the key CX trends, customer behavior shifts, spend priorities and experience management pain points that are developing in the region. Download this report to discover:

• The primary trends impacting CX professionals in APAC
• What CX features APAC brands are investing in
• The key challenges and obstacles CX practitioners are currently facing
• How some APAC brands have achieved channel integration and omnichannel success