Nicholas Chee

Executive Director, Group Channels & Digitalisation United Overseas Bank (UOB)

Main Conference Day Two

Wednesday, September 25th, 2019

1:45 PM PANEL: Reviewing Channel Effectiveness & Prioritisation in an Omni-Channel Era

        Mapping your channel strategy according to customer segments, behaviors and preferences
        Assessing channels ROI considering factors such as engagement, customer resolution and channel effectiveness
        Making the case for keeping to traditional channels vs. digital channel migration vs. omnichannel

Check out the incredible speaker line-up to see who will be joining Nicholas.

Download The Latest Agenda