Multiple award winning senior marketing director with over 16 years experience in a management role spanning diverse industries such as Industrial Automation, AIDC (Automated Identification & Data Capture) and Telecommunications. Core expertise in driving revenue driven marketing, digital transformation, channel marketing, sustainability and brand management as well as customer marketing strategy across APAC. Experienced people manager who has managed teams of > 10 people and integrating into a matrix driven organization with multiple stakeholders and senior leadership management. Serves as a register Career Mentor for RMIT University for both Singapore & Melbourne campuses. Was also co-opted into the Exco for RMIT Alumni Singapore. Has been part of the jury for the annual prestigious MARKIES Awards since 2021. Specialties: branding, public relations, digital marketing, channel management, customer marketing, strategic marketing, demand generation, marketing automation, customer loyalty, events management, go to market strategy, communications, marketing management, media and production, marketing operations, data analysis