The CX Asia Excellence Awards is Asia's pinnacle of recognition for outstanding customer experience achievements. Join us in celebrating the best practices and transformative strategies that have elevated the CX landscape across the region.

What's Inside the Brochure:

• Discover the 2025 Categories: Learn about the new and exciting categories for the upcoming awards, including the groundbreaking Diversity & Inclusion Excellence award.
• Understand the Submission Process: Find out how to submit your organisation's outstanding CX initiatives for consideration.
• Learn About the Judging Criteria: Discover the rigorous standards that our esteemed panel of industry experts will use to evaluate submissions.

Download the brochure now to learn more about the CX Asia Excellence Awards 2025 and start your journey towards recognition.

Position yourself at the forefront of your target audience's awareness! CX Asia Week offers an ideal opportunity to connect with potential buyers actively seeking solutions in this market.

Explore our Sponsorship & Exhibition Guide for a comprehensive overview of our audience, packages, pricing, and opportunities to optimize your ROI.

In an era of economic pressure, policy shifts, and rising expectations—CX is your competitive edge.

From rising inflation to U.S. tariffs reshaping global trade, economic instability continues to challenge how—and why—customers engage with brands.

While some organizations respond with cuts, others are leaning into CX as a strategic asset.

This report, “Crafting Meaningful Customer Relationships in Uncertain Times”, explores why the smartest companies double down on customer experience when the pressure is highest.

Inside the report:

• How Singtel, Sephora, and Avolta are redesigning loyalty and CX in response to shifting customer behaviors
• Why customer expectations often increase during downturns—and how to exceed them
• What predictive analytics and simplified journeys can do to prevent churn
• How CX strategy is evolving from reactive service to proactive retention

If you’re navigating budget pressure, retention risk, or shifting customer values—this report gives you a strategic foundation to act with confidence.

Unmask the CX Superheroes: A Glimpse into Excellence

Ready to discover the industry's leading lights in customer experience? The 10th Annual CX Asia Excellence Awards is your exclusive pass to a world of innovation and inspiration.

Download the agenda now to learn about the exceptional finalists and the groundbreaking strategies that have propelled them to the forefront of CX.

Everyone talks about being data-driven, but is data all we need? Joy Yuen from ZALORA explored the shortcomings and pitfalls of relying solely on data and metrics. Sharing lessons from ZALORA, she revealed the hidden dangers and barriers encountered in data and product analytics, prompting us to consider the limitations of a purely data-driven approach.

Presented by Joy Yuen, Senior Product Analyst, Growth, Analytics & Experimentation, Zalora

Celebrating its 10th year, the CX Asia Excellence Awards 2024 remains dedicated to its fundamental objective: establishing an event that acknowledges the highest achievements in customer experience (CX) within the Asian community. As Asia's most prestigious, buyer-driven CX Industry global awards ceremony, it takes pride in honoring outstanding accomplishments in CX across the region.

The awards ceremony offers a unique chance for CX professionals to come together and celebrate their collective successes as a team. The anticipation is high for recognising and applauding exceptional achievements throughout the Asian community.

Celebrate your clients' achievements and excellence in CX by submitting applications on their behalf or in partnership, and further amplify your own brand by sponsoring the prestigious CX Asia Excellence Awards Ceremony.

Download the brochure to learn more about the awards and how to celebrate your clients' CX success.

A part of CX Asia Week 2024, Digital Marketing Asia is designed to connect Asia's top marketing minds. The event acknowledges the unique digital landscape of Asia and the challenges and opportunities it presents.

This is your chance to connect with marketing leaders in digital marketing, content, communication, branding, SEO and analytics who are looking for innovative solutions.

Download the Sponsorship & Exhibition Guide to discover the leading marketers who are looking for creative solutions and the sponsorship opportunities available for you to showcase your state-of-the-art marketing tools and solutions.

In today’s rapidly evolving CX landscape, AI is a game-changer. Martin Taylor from Content Guru explained how AI is redefining customer interactions at every touchpoint. He highlighted how leveraging AI can predict customer needs, automate tasks, and provide real-time assistance, creating seamless and personalized customer journeys while driving operational efficiencies and fostering deeper customer connections.

Presented by Martin Taylor, Deputy CEO, Content Guru

Bumrungrad International Hospital, a multi-award winner including Best Hospital of the Year Thailand 2022 and winner of 5 different awards in the CX Asia Excellence Awards 2023, shared their award-winning approach to patient experience. Teeraphol Ambhai detailed how Bumrungrad meticulously maps the patient journey, from initial touchpoints to post-treatment care, focusing on leveraging data and customer insights for personalization and building a patient-centric culture.

Presented by Teeraphol Ambhai, Head of Search Experience MarTech, Bumrungrad International Hospital

JLL Singapore shared their unique approach, arguing that the key to exceptional customer experience lies in employee happiness and engagement. Nathan Sri explained how investing in employee experience delivers a higher ROI than traditional cost-cutting measures. He shared how engaged employees lead to better customer experiences and business success, detailing JLL’s data-driven approach to identifying employee experience gaps.

Presented by Nathan Sri, Executive Director of Work Dynamics Workplace Experience for APAC, JLL