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Going Beyond the Artificial Intelligence Hype to Create Impactful Macro and Micro CX Moments

Going Beyond the Artificial Intelligence Hype to Create Impactful Macro and Micro CX Moments

Adam Geneave, Chief Customer Happiness Officer at AirAsia was one of our distinguished speakers at CX Asia Week last year. View his presentation on how AirAsia is capitalising on AI to effect positive customer experience – from major digital transformation programmes in the areas of omnichannel, agile improvements with the use of AI for facial recognition to harnessing AI-powered customer insights to create impactful micro-moments including offering umbrellas to passengers in Indonesia and Malaysia during monsoon seasons!

Building a Digitally-Empowered End-to-End Customer Journey

Building a Digitally-Empowered End-to-End Customer Journey

At CX Asia Week 2019, Francesco Lagutaine, Chief Marketing & Experience Design Officer at Manulife presented on Building a Digitally-Empowered End-to-EndCustomer Journey.  In this presentation, he shares how Manulife embarked on a five-year integrated approach to getting their digital foundations right – making strategic investments in areas such as omni-architecture, microservices, APIs, artificial intelligence and more.

CX Asia 2020 Awards Brochure

CX Asia 2020 Awards Brochure

The Customer Experience Asia Excellence Awards is a globally recognised, annual industry awards ceremony, which honors and celebrates organisations and individuals who have exceeded industry standards in their customer experience initiatives. 

Returning for a 6th year, the highly-anticipated  2019 CX Asia Excellence Awards is now open for submissions. Celebrate your organisation’s exceptional customer experience achievements at Asia’s most respected and recognised awards ceremony this September! All applications are judged by a panel of independent, esteemed CX leaders across Asia with vast experiences in CX and the winners will represent best-in-class organisations of all sizes from Asia across a broad spectrum of industries.  

Download the brochure to find out more. 

Customer Experience Asia Presentation E-book

Customer Experience Asia Presentation E-book

This comprehensive, 105 page ebook contains a curated collection of some of our featured presentations at last year's CX Asia Week, exploring the latest thinking when it comes to customer experience, customer transformation, customer centricity and customer journey. Review and enjoy some of our top CX related content from 2019. E-book Includes presentations by:

  • Adam Geneave, Chief Customer Happiness Officer - AirAsia
  • Francesco Lagutaine, Chief Marketing & Experience Design Officer - Manulife
  • Chow Theng Kai, Executive Director, Head, Card Usage, Loyalty & Ecosystem Partnerships - OCBC Bank
  • Ronaldo Jose M. Puno, Vice President Business Process Automation, Robotic Process Automation, Artificial Intelligence - UnionBank of the Philippines
  • Jerome Thil, Vice President, Digital Innovation - Singapore Airlines Group