Lidia Muraveva

Lidia Muraveva

Chief Experience Officer Holland & Barrett
Lidia Muraveva

Born in Russia, moved to Spain, studied Maths, worked as professor of Maths, then in risk-management (banks), E-commerce & Retail. Apart of work and research activities, Mom of 2 kids, singer, diver, TEDx speaker.

Day 1

8:45 Keynote Presentation | The CX Transformation Handbook: Lessons From Holland & Barrett

In order to deliver meaningful improvements to customer experience, CX leaders require a structured approach to measurement, insight and action. This keynote presentation shares how Holland & Barrett are making targeted and measurable improvements to CX, offering insight into their transformation of the customer experience management process. Learn:


    • How to uncover actionable insights by integrating customer feedback with operational metrics
    • The value of aligning strategy and KPIs through a central CX dashboard
    • How predictive modelling can be used to anticipate and enhance customer experience outcomes 

    Check out the incredible speaker line-up to see who will be joining Lidia.

    Download The Latest Agenda