James Ferguson

Director of Experience Design OVO

Fergo is a design leader and advisor with over 20 years' experience spanning multiple industries. In his varied career, he's built design teams, products, and brands for companies such as Skyscanner and Atlassian, and is currently Head of Experience Design at OVO where he leads design, content and research to deliver the company's ambitious sustainability strategy.

He lives in Brighton with his partner John and his extensive Lego collection!

Day 1

16:55 Panel Discussion | AI With Intention: Real Use Cases Transforming the Customer Journey End-To-End

AI has been a buzz word around for years and so far, it seems there is a never-ending narrative around how it will transform the world. However, it never quite changes, and it never quite reaches the necessary expectations.

Join this panel to learn:

What are the most impactful AI use cases today and how are they delivering real, measurable value?
Which AI approaches are cutting through the noise to improve customer experience and outcomes?
How can we keep AI human-centered while reimagining the end-to-end customer journey?

Check out the incredible speaker line-up to see who will be joining James.

Download The Latest Agenda

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