Bertie Murphy

Bertie Murphy

Group Chief Strategy Officer Fexco
Bertie Murphy

Chief Strategy Officer at Fexco, Bertie has spent nearly two decades shaping customer experience and strategic growth across global tech and service sectors. He was commercial lead as CX outsourcer Abtran delivered rapid growth, was strategic lead at Voxpro scaling premium CX for brands like Airbnb and Google, and built PwC Ireland’s CX consulting practice from scratch. Today, he leads Strategy at Fexco a global Payments, FX and Business Services conglomerate.

Day 2

11:30 Panel Discussion | Building Resilient Customer Service Frameworks That Balance Cost Pressures & Customer Demands

Customer service leaders today face mounting pressure to do more with less, creating leaner models that scale without compromising quality. While year-on-year cost reduction may offer short-term relief, building long-term resilience means reimagining service frameworks that balance operational efficiency with customer expectations. Sustainable strategies, smart investment and the right human-tech synergy can drive lasting impact.


  • Why does long-term investment in service infrastructure mean more than cost-cutting?
  • How can we design customer service frameworks that deliver high-quality outcomes at lower operational costs?
  • Where should human and technological elements intersect to maximise efficiency and elevate experience? 

Check out the incredible speaker line-up to see who will be joining Bertie.

Download The Latest Agenda