Twilio is a global customer engagement platform (CEP) that combines communications APIs, customer data tools, and AI capabilities to help businesses create personalised, scalable interactions. Its core communications suite includes APIs for messaging (SMS, MMS, WhatsApp, RCS), voice (calls, IVR, speech recognition), video conferencing, and global phone number provisioning, along with Twilio Flex, a customisable cloud contact center. These tools allow companies to embed reliable, compliant communication features directly into their applications and workflows.
Beyond communications, Twilio offers powerful customer data solutions through Twilio Segment, its leading Customer Data Platform (CDP). Segment unifies customer data across touchpoints, enabling real-time personalisation, analytics, and targeted engagement.