Tommaso Bertini

Chief Marketing Officer Alpitour World

CX Travel and Hospitality Exchange - Day 2

11:30 Presentation | Cracking the Data - Using Customer Data Platforms to Draw Valuable Customer Conclusions & Personalise Experiences

Understanding how to interpret and connect the dots between data points is one of the key methods used to put yourself in the customers' shoes. Nonetheless how do we comprehend such vast amounts of data, reduce silos, and architect a coherent trend to personalise customer experiences?

• Exploring how a unified analytics platforms can consolidate data from multiple customer touchpoints to enable businesses to create a single, consistent view of customer behaviour across channels

• Using advanced data interpretation and visualisation tools allows organisations to quickly identify trends, patterns, and performance gaps across departments, empowering faster, data-driven decision-making that improve operational performance and customer satisfaction

• Analysing data and summarising findings to automate personalised offerings for customers to help drive long-term loyalty

Check out the incredible speaker line-up to see who will be joining Tommaso.

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