To create truly hyper-personalised travel experiences, brands must look beyond basic customer profiles. This session challenges Travel and Hospitality professionals to rethink data as an expansive ecosystem—incorporating operational, contextual, environmental, and behavioral data alongside traditional customer metrics. Learn how Agentic AI, powered by a Customer Data Platform (CDP), can integrate and analyse diverse data streams—such as booking trends, local events, supply chain updates, and environmental factors—enabling dynamic, real-time personalisation that anticipates traveler needs and preferences. Through relatable narratives and real-world examples, we will explore how leveraging broader data sources enhances predictive intelligence, enriches customer understanding, and ultimately crafts seamless, relevant experiences that anticipate and respond to traveler intent in a complex, ever-changing landscape.
Check out the incredible speaker line-up to see who will be joining Sam.
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