CELEBRATING 10 YEARS OF
EUROPE'S PREMIER INVITATION-ONLY MEETING
FOR CX LEADERS IN TRAVEL & HOSPITALITY

8-9 September 2025 | Hilton Syon Park, London

BECOME A SPONSOR

REQUEST AN INVITATION

Matthew Biboud-Lubeck

General Manager, EMEA Amperity

CX Travel and Hospitality Exchange - Day 1

12:35 THINK TANK | AI STARTS WITH IDENTITY: BUILDING THE FOUNDATION FOR SMARTER GUEST EXPERIENCES

Travel and hospitality brands are rapidly adopting AI to deliver more personalised and efficient customer experiences — but many overlook the critical first step: Identity. Without a unified and accurate view of the customer, AI models are limited by fragmented or unreliable data. In this session,

Amperity will share why identity resolution is essential to enabling AI in travel and hospitality, and how brands are using it to unlock more effective marketing, loyalty, and better customer experiences.

Key Takeaways:

Why identity is the prerequisite for AI-driven personalization.
How to resolve fragmented customer data across channels.
The impact of accurate identity on real-time recommendations, targeting and service.
Examples of travel and hospitality brands successfully monetising better guest identity across their ecosystem.
How to lay the groundwork for smarter AI with a strong identity foundation.

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda

In Partnership With:

QUESTIONS?