Mario Manfuro

Senior Director of Digital Experience Radisson Hotels

CX Travel and Hospitality Exchange - Day 2

14:40 Presentation | The Destruction of the Interface: Changes to Organic Search, Increasing Visibility, & Personalising Digital Experiences

With the recent shift to AI-powered search due to the 'AI overview' feature on Google, there has been a notable decrease in organic traffic with the hospitality industry being hit the hardest. Speculations over the demise of website interfaces due to increasing usage of app services and large language models (Chat GPT, Claude AI, and Co-Pilot) have been on the rise. Therefore, the questions on everyone's minds are: Is there a way to remain visible by integrating AI, partnering with LLM's, or improving SEO/GEO to acquire new customers and how does personalisation help with this?

• Learn about how organic search has permanently altered the travel and hospitality landscape after the introduction of AI overviews and how the sector has responded

• Discover strategies to retain and increase visibility on search by adapting searches to rank higher for AI search such as focusing on generative engine optimization (GEO)

• Explore the ways that AI integration and partnering with LLM's can offer in successfully adapting to the changes in organic search to acquire new customers

Check out the incredible speaker line-up to see who will be joining Mario.

Download The Latest Agenda

In Partnership With:

QUESTIONS?

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com