When Thomas Cook collapsed in 2019, it marked the end of an era – but also the beginning of a bold reinvention. Freed from the constraints of legacy technology, the brand was reimagined as a digital-first OTA, agile and prepared to build a business around the needs of today’s and tomorrow’s customers.
In this keynote presentation, Jo Migom, a Thomas Cook veteran, will share her lessons from bringing a 180-year-old brand back to life with customer-centricity as the foundation. Join this session to learn:
How to utilise AI to revolutionize the customer experience
Bridging qualitative and quantitative data points for robust decision-making
Translating expectations from the traditional travel agency into the modern OTA experience
Check out the incredible speaker line-up to see who will be joining Jo.
Download The Latest Agenda