Lathana Jadah Hawkins

EVP of Growth Strategy Atain

Jadah is a seasoned global executive with more than 25 years of experience, known for partnering with leading brands to design and scale enterprise CX and digital strategies that accelerate revenue, strengthen loyalty, and elevate customer engagement. She is passionate about innovation, believes in disciplined execution, and stays focused on translating growth strategies into assured business outcomes. With deep experience across hospitality, retail, e-commerce, travel, technology, and telecommunications, she has helped organizations achieve their key priorities by transforming service operations into growth engines: improving customer retention, optimizing cost structures, enhancing NPS, and enabling data-driven decisioning through the seamless alignment of technology, analytics, and talent.

Jadah has served on several boards advancing underserved communities and developing next-generation leaders, and she builds high-performing, purpose-driven teams that deliver meaningful, measurable impact at scale.

Check out the incredible speaker line-up to see who will be joining Lathana Jadah.

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