Ganna Koval

Vice President of Loyalty Programs, B2B, & Promotions Minor Hotels

CX Travel and Hospitality Exchange - Day 1

17:05 Presentation | Travelling from a Service to an Experience Economy: The Power of Storytelling to Sell Your Experience & Drive Customer Acquisition

Whilst in the early 20th century, customers selected providers based on product and service quality, customers now base their decisions on which provider will offer them the best experience. Nowhere is more pertinent than in an industry centred around experiences. So, firstly how do you implement storytelling into the marketing of your experience to acquire new customers. Secondly, how do you transform your products, services, and the entire customer journey into an unforgettable experience to establish long-term customer loyalty?

• Learn why the customers' preference for product and service has shifted towards experience and the opportunities that this opens up for the travel and hospitality space

• Develop ways to make different customer touchpoints more positively 'experiential' by generating an image of the customers' holiday by utilising the power of storytelling as a marketing tool

• Discover the ways that the experiential nature of travel and hospitality can be harnessed to create long-term customer loyalty

Check out the incredible speaker line-up to see who will be joining Ganna.

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