Exploring how AI can reduce friction at the many fragmented touch points along the customer journey including shortening security check times, offering efficient & tailored options, and knowing when to put customers on the loyalty flywheel.
• Understanding friction and how to identify different types of friction for customers
• Creating comprehensive customer journey maps to identify areas of friction and how to reduce it for customers
• Exploring how to harness customer data and AI along different touchpoints to create deeply personalised campaigns and establish loyal customers
Check out the incredible speaker line-up to see who will be joining Gabriel.
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