Head of Customer Care, Digital Licensing and StadiumBayern München
Benjamin Steen is a native from Munich (Germany) that
studied Media Management and Sports Marketing. Steen is for over 15 years now
at Germany’s largest and most successful soccer club, FC Bayern Munich. Since
2010 Benjamin has been responsible for operations, marketing and development of
digital projects. In 2014 Benjamin was put in charge of customer care, digital
licensing, media rights as well as the digitalization of the Allianz Arena.
28 won championships, FC Bayern Munich is not only the national German record
champion but with more than 290.000 club members and 650 million fans also the
largest football club in the world and is economically one of the absolute top
clubs. More and more fans are convinced of the "Mia San Mia" feeling
and keep their fingers crossed for FC Bayern Munich - no matter what country or
time zone they live in. Benjamin Steen will give you insights from this famous
club and will talk about the potential as will as risks in this business.
Check out the incredible speaker line-up to see who will be joining Benjamin.
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