Benjamin Steen is a native from Munich (Germany) that studied Media Management and Sports Marketing. Steen is for over 15 years now at Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010 Benjamin has been responsible for operations, marketing and development of digital projects. In 2014 Benjamin was put in charge of customer care, digital licensing, media rights as well as the digitalization of the Allianz Arena.

With 28 won championships, FC Bayern Munich is not only the national German record champion but with more than 290.000 club members and 650 million fans also the largest football club in the world and is economically one of the absolute top clubs. More and more fans are convinced of the "Mia San Mia" feeling and keep their fingers crossed for FC Bayern Munich - no matter what country or time zone they live in. Benjamin Steen will give you insights from this famous club and will talk about the potential as will as risks in this business.