Bénédicte Dautrif

Director of Loyalty & Retention Europcar Mobility Group

CX Travel and Hospitality Exchange - Day 1

15:55 Think Tank | Crafting the Perfect Loyalty Program to Retain Long-term Customers

Explore how you can design loyalty strategies that go beyond points and perks to build meaningful, long-term customer relationships. Participants will share insights on balancing personalisation, partnerships, and profitability whilst adapting to shifting customer behaviours.

• How can brands create loyalty strategies that foster emotional connection and long-term engagement rather than just transactional rewards?

• What's the right mix of tailored experiences, strategic partnerships, and sustainable business models to maximise both customer value and ROI?

• How should loyalty programs evolve in response to shifting expectations, digital habits, and emerging consumer trends?

Check out the incredible speaker line-up to see who will be joining Bénédicte.

Download The Latest Agenda

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