Alex Thacker has spent a decade in B2B sales built almost entirely around one discipline: customer experience. He cut his teeth in the tourism and leisure sector, selling guest-experience platforms into visitor attractions across the UK, EMEA and MENA at Attractions.io, before moving into Serve First's CX platform - spanning feedback, audits and mystery shopping - built specifically for multi-location businesses.
Today, as an Account Executive at Serve First, Alex works with operators across travel and hospitality - airlines, hotels, train operators and visitor attractions - helping them close the gap between what their customer experience and operational data tells them, and what actually changes for the guest on the ground. His focus throughout has been consistent: not just measuring the guest experience, but making sure something happens because of it.
Check out the incredible speaker line-up to see who will be joining Alex.
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