Customer experience is a critical component of any travel and hospitality business but getting it right is harder than it looks. In this interview with Govert Klassen from PA Consulting, we get into the nitty gritty of what good customer experience looks like and how travel and hospitality brands can build a comprehensive strategy.

Covering everything from Customer 4.0 and personalisation to AI, chatbots and blockchain, you won't want to miss this free and in-depth conversation ahead of the Customer Experience Exchange for Travel and Hospitality which is taking place next week.