Laurel Thompson

WE Director Digital Experience and Site Merchandising Converse Inc.

Agenda Day 1

12:35 PM Fireside Chat Retail Reimagined - What Is the Future of The Retail Shopping Experience & How Will Generation Zalpha Impact It?

This is a question on many minds as the retail industry undergoes dramatic change. While the convenience of online shopping is changing consumer behaviour, the physical shopping experience is becoming increasingly relevant to customer loyalty and brand engagement.

• What will the future in-store retail experience look like and how can businesses evolve to align with shifting customer needs and behaviours?

• Phygital retail: what will the combination of physical touchpoints with

digital innovations look like?

• Is the future experiential with a focus on community, is it the deeper integration of in-store technology or does it move beyond simple entertainment to create highly personalised, immersive, and seamless omnichannel experiences?

• Generation Zalpha - how should retailers engage with the next generation of digital native consumers?

Check out the incredible speaker line-up to see who will be joining Laurel.

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