Hareesh Goutham

Director - Retail Experience & Digital Experience Europe Adidas

Agenda Day 2

12:00 PM Panel Discussion: Experiential Retail - Building Innovative & Engaging Store Experiences to Turn Emotions into Lasting Brand Attachment

Experiential retail is an immersive strategy that transforms shopping from a transactional activity into an engaging, memorable journey to build emotional connections and lasting brand loyalty. By focusing on customer experience rather than just product displays, retailers are differentiating themselves from online competitors to drive long-term business success.

• How are you successfully moving from a brand business to an experiential business? What worked and what didn’t?

• Human element vs technology: In a world where CX discussions often focus on technology and AI, how are you shifting the spotlight back to the human element in-store and exploring empathy-driven interactions?

• What techniques are you using to create memorable experiences that build customer loyalty and encourage repeat visits/ experiences?

Check out the incredible speaker line-up to see who will be joining Hareesh.

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