Frederik Arve

Head of Loyalty Customer Program Salling Group Salling Group

Agenda Day 1

5:15 PM Presentation: Delivering Meaningful Customer Connections & Experiences Through Hyper-Personalisation to Boost Customer Loyalty & Lifetime Value

Delivering meaningful customer connections and experiences through personalisation to boost customer loyalty and lifetime value in the face of rising customer acquisition costs, retention and increasing customer lifetime value have never been more important.

One of the keys to unlocking this is personalisation. Today, personalisation is more than a strategic tool, it’s the gateway to emotion. The ability to anticipate needs, understand behaviours, and deliver relevant interactions across every touchpoint is what turns a one-time customer into a lifelong fan. This session will delve deeper into how you can get greater insights into your customers’ needs and expectations and how to really use data and analytics to stand out from the crowd.

• How we built a loyalty program over time to optimize the shopping experience and have more than 1 million unique users in just one year?

• How are retailers building a holistic view of their customers’ journeys and acquiring the data required to better understand their behaviours, preferences and needs and build a personalised journey per customer?

• How are they using this data and AI to deliver truly personalised messaging and experiences at critical points of the buying journey and post-purchase to delight the customer, improve loyalty and increase lifetime value?

Check out the incredible speaker line-up to see who will be joining Frederik.

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