Axel Mallmann

Managing Director EssilorLuxottica

Agenda Day 2

12:35 PM Think Tank 5: Elevating the Store Experience at Scale to Keep Customers Coming Back In

Uncover what it takes to embed experiential retail into the fabric of the organisation. Beyond standout concepts and flagship moments, how can retailers consistently deliver meaningful experiences across locations, teams, and markets while maintaining commercial viability?

Discussion questions:

- How are you operationalising experiential retail across multiple stores or regions without diluting its impact?

- What metrics or indicators are you using to prove the ROI of experiential initiatives and where are the gaps?

- How do you keep in-store experiences fresh and relevant over time without constant reinvention or excessive cost?

- What has been the hardest part of getting store teams to consistently deliver the intended experience—and how have you addressed it?

Check out the incredible speaker line-up to see who will be joining Axel.

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