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4 Customer Acquisition Strategies for the Next Normal

4 Customer Acquisition Strategies for the Next Normal

COVID-19 has radically changed every part of our lives, forcing marketers to rethink how to acquire customers. Even as the country reopens, changes in consumer habits will persist. Learn how to adapt and create meaningful relationships with customers that will endure.

[Free Report] 4 Customer Acquisition Strategies for the Next Normal

[Free Report] 4 Customer Acquisition Strategies for the Next Normal

COVID-19 has radically changed every part of our lives, forcing marketers to rethink how to acquire customers. Even as the country reopens, changes in consumer habits will persist. Learn how to adapt and create meaningful relationships with customers that will endure.

5 Ways Forms Create Friction in Life Insurance and Hurt Your Bottom Line

5 Ways Forms Create Friction in Life Insurance and Hurt Your Bottom Line

Are your forms creating friction?

From policy quoting to claims, your company probably uses dozens if not hundreds of forms to support client and agent interactions. In the digital-first era, it’s time to re-imagine these forms as two-way interactive “conversations.” Access this new eBook from Smart Communications to:

  • Understand the limitations of static PDF-based or web forms for digital engagement
  • See how human error often results in painfully slow processes – and lost revenue
  • Embrace a digital-first approach making forms truly adaptive and intuitive

Learn to reduce form friction and position your firm to engage digitally savvy customers and agents with your life insurance offerings wherever they are. 

The New Age of Client Onboarding in Wealth Management

The New Age of Client Onboarding in Wealth Management

Did you know that 82% of investors do not use the same financial advisor as their parents? With over $30 trillion in financial and nonfinancial assets passing from baby boomers to their heirs in North America alone over the next 30 to 40 years, wealth managers have tremendous opportunities to capitalize on this wealth distribution and significantly expand their book of business.

But how are they going to be successful in gaining access to these new opportunities? A lot will depend on the level of personalized service they’re able to offer a digital-savvy client-base, especially during the onboarding process as they turn future prospects into satisfied clients.

Download “The New Age of Client Onboarding in Wealth Management” whitepaper to learn how to improve your client onboarding while removing friction and being client-centric.

Honor the Military and Win New Customers for Life

Honor the Military and Win New Customers for Life

When done right, a campaign that genuinely honors the military can also build brand loyalty. With 37 million members in addition to reservists, spouses, and dependents, the military community has $1.2 trillion in spending power and customers that align with any brand. 

Here’s how to ensure your marketing efforts hit the mark.

[Free Report] The New Age of Client Onboarding in Wealth Management

[Free Report] The New Age of Client Onboarding in Wealth Management

Did you know that 82% of investors do not use the same financial advisor as their parents? With over $30 trillion in financial and nonfinancial assets passing from baby boomers to their heirs in North America alone over the next 30 to 40 years, wealth managers have tremendous opportunities to capitalize on this wealth distribution and significantly expand their book of business.

But how are they going to be successful in gaining access to these new opportunities? A lot will depend on the level of personalized service they’re able to offer a digital-savvy client-base, especially during the onboarding process as they turn future prospects into satisfied clients.

Download “The New Age of Client Onboarding in Wealth Management” whitepaper to learn how to improve your client onboarding while removing friction and being client-centric.

Evolving from Customer Communications to SMARTER Conversations

Evolving from Customer Communications to SMARTER Conversations


62% of consumers say that they are likely to switch vendors if their communications expectations aren’t met.

Digital disruption has changed the game for the insurance industry. Member loyalty is the key to success, and the role effective communications plays in an overall positive member experience can’t be overstated. It is critical for insurance providers to begin to deliver SMARTER conversations.

Use our eBook to learn how you can start engaging in two-way conversations that go beyond distributing required documents and instead deliver exceptional experiences.

A View from the Top: A Series of Interviews with Industry Experts

A View from the Top: A Series of Interviews with Industry Experts

A series of interviews with thought leaders from the CX, Banking, Financial Services and Insurance industries.
CX BFSI Investment Priorities 2019

CX BFSI Investment Priorities 2019

We surveyed our network of CX leaders within Banking, Financial Services and Insurance to discover where they’re investing their budgets over the next 6-12 months. Not only did they outline their immediate investment needs* but also outlined their investment interests in areas they are wanting to learn more about.

The Changing Face of the Financial Services Customer

The Changing Face of the Financial Services Customer

Nowadays customers are more savvy than ever before. Whatever their purchase, customers want their experience to be consistent, with their problems solved quickly, and with full transparency. Financial Services across North America have woken up to this and are now becoming much more competitive through their customer experience strategies. However, there is a lot of work to do. Lack of trust, lack of ROI and big investments means that building a customer experience department is still seen as risky business. However, this is where the true competitive differentiator lies.