Saurabh Saraf

Chief Digital Officer Amica Insurance

CX Insurance Exchange - Day 2

9:00 AM Expert Keynote Presentation: Earning Trust Earlier: Amica’s Digital Front Door

Insurers often prove their value after purchase, through service and claims, while prospective customers must choose coverage before experiencing either. Using Amica's newly launched website as a case study, Saurabh will show how the company is bringing evidence of that value forward in the buying journey. He will walk through how the new site makes Amica's value clearer, gives visitors paths to explore before they are ready to quote, and carries consistent messages from marketing entry points onto the site. Takeaways:

Make earned service and claims trust visible before purchase.
Guide visitors according to their intent and readiness to quote.
Measure progress beyond engagement and identify what must carry into human assistance.

Check out the incredible speaker line-up to see who will be joining Saurabh.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com