Page Schmucker

Managing Director, Head of Design, Digital Products & Channels JPMorgan Chase

Page Schmucker is Head of Design for Digital and Channels at JP Morgan Chase & Co. She is driven by a deep belief in craft and the power of well-made experiences and focuses on creating the space and conditions for teams to play to their strengths. Equal parts maker and strategist, Page brings a rare blend of hands-on creative energy and thoughtful leadership: a doer, planner, collaborator, and dreamer who stays attentive to the world around her and what shapes it. Previously, she led design for Consumer and Wealth Management at Goldman Sachs and held senior experience strategy and design leadership roles at Digitas, Fjord, and R/GA, and taught as an Adjunct Professor at the School of Visual Arts. She holds a Master's from SCAD and a Bachelor's from St. Lawrence University.

CX BFSI Exchange - Day 1

8:30 AM Keynote Presentation: Meeting Customers Where They Are….And Where They Need You to Be

As technology capabilities evolve, and as AI rapidly creates new opportunities to transform customer engagement, financial services have more potential than ever before to solve meaningful, customer challenges in real time. Yet, as demand grows for digital and self-service experiences, there is a real risk of losing the human connection, despite the deeply personal role financial ser-vices plays in customers' lives. In this session, Page Schmucker from Chase will share how understanding what customers truly need, why they need it and how they want to be supported is central to designing digital experiences that build trust, connection and long-term customer relationships.

• The thinking behind designing digital experiences that foster trust, empathy & long-term connection at scale

• Why understanding the 'why' behind customer behaviours & needs is critical to delivering meaningful financial experiences

• Examples of how Chase is meeting customers where they are and translating customer understanding into a response at the CX layer

Check out the incredible speaker line-up to see who will be joining Page.

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