NORTH AMERICA'S PREMIER INVITATION-ONLY MEETING FOR CX & CUSTOMER CONTACT LEADERS IN FINANCIAL SERVICES

October 14-15 2025 | Miami Marriott Biscayne Bay, Florida

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Douglas Figueredo

Senior Managing Director, Head of Corporate Marketing & Digital Experience Webster Bank

CX Exchange for BFSI Day 2

11:25 AM DESIGNING DIFFERENTIATED DIGITAL JOURNEYS THROUGH UX-LED TRANSFORMATION

As digital becomes the primary customer touchpoint in financial services, UX-led transformation is key to standing out. This session explores how to build journeys that not only meet customer needs but drive real engagement and trust.

How to gather and communicate business and customer requirements in a way designers can action to create journeys that make sense to users.
Structuring processes that allow for innovation and differentiation while maintaining clarity, consistency, and compliance.
Practical insights into how firms are building interfaces that reflect what customers actually want - and how to spot when journeys aren’t working.

Check out the incredible speaker line-up to see who will be joining Douglas.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com