Nick Farinha

Nick Farinha

Head of Solution Design Gamma
Nick Farinha

Nick leads the design and delivery of complex customer experience solutions for large enterprise organisations, translating strategic goals into robust, scalable architectures that work in the real world. With deep expertise across contact centre technologies, automation and AI, Nick plays a pivotal role in shaping how organisations modernise their CX environments. As the driving force behind Gamma’s evolving AI and automation framework, Nick works closely with customers to understand their operational challenges and design solutions that solve them. His blend of technical leadership, practical delivery experience and customer-focused design gives him a uniquely grounded view of what good looks like when implementing CX transformation at scale.

Day Two

11:00 AM Redefining CX: One experience at a time

As customer expectations shift and AI reshapes the service landscape, CX leaders are under pressure to deliver meaningful improvements quickly; often while managing legacy systems, operational constraints and rising contact volumes. This session cuts through the noise to focus on what’s actually happening inside organizations right now: the real challenges they’re facing, the problems being solved today, and the approaches that are genuinely delivering impact.
Through practical examples and insight from Gamma’s solution experts, we’ll explore where CX automation and AI are working well, where organizations are getting stuck, and how leaders can build momentum one experience at a time. 
Attendees will learn:
  • The real-world CX challenges organizations are grappling with today
  • Practical successes in AI and automation
  • Stories and examples from frontline experience and customer engagement
  • How to build sustainable momentum, one experience at a time