AI is fundamentally transforming how organizations detect risk and prevent fraud at scale. In high-stakes digital ecosystems - where customers include buyers, sellers, partners, and the platform itself - balancing security, precision, and fairness in automated decisions has become one of the defining CX challenges of this decade.

In this session, we'll be joined by Manav Kapoor, Senior Technical Product Lead for Selling Partner Trust & Store Integrity at Amazon, as he explores how trust and integrity are being rebuilt through advanced AI and machine learning, from fraud detection and identity verification to dispute resolution and enforcement. Manav will share how leading organizations are evolving from predictive ML models to generative, agentic systems that can explain, justify, and adapt their decisions in real time. This shift doesn't just improve accuracy, it humanizes the experience for legitimate users while proactively identifying and neutralizing threats from bad actors.