This panel will discuss how marketing today needs to be agile, fast paced and constantly updating its offerings to boost engagement.
Learn how to increase customer loyalty and engagement through the right digital marketing frameworks, delivering long-term ROI and higher customer uptake.
Brent Hill, Executive Director of Marketing at SA Tourism, will deliver a keynote on a new marketing initiative his team launched, called SATV.
Using data to inform what his team does from a creative perspective, SA Tourism marketed towards their established digital audiences with virtual tours, blogs and consistent online content. This in turn raised their share of voice by 10% and is now allowing them to capitalise on tourism post-pandemic.
ShopBack have been running their content and digital marketing strategy a little different to most. Kevin Azzopardi, Head of Marketing at ShopBack will discuss how he was charged with spearheading Shopback’s strategy to deliver content and improve engagement on digital and social platforms.
Learn how him and the team have reinvented their digital strategy and increased engagement on multiple channels.
· Delving into some of the niche guerrilla tactics marketers can utilise during times of panic
· Leveraging data and analytics to optimise marketing activities and guide investment decisions
· Optimising social marketing strategies to gain audiences from new and existing audiences