Dedicated to marketing professionals driving revenue, brand and growth in the new digital landscape
04 August, 2020
| Time: 9:30am – 10:30 am AEST
Virtual Conference
Online Conference
9:00 am - 9:10 am
Conference Opening – Remarks from the Conference Chairperson
9:10 am - 9:40 am
Panel: Don’t be the Set and Forget Marketer: Re-Shifting the Marketing Function to Drive Ongoing, Long Term Brand Engagement and ROI
Steffen Daleng -
CMO,
Booktopia
Kevin Azzopardi - Head of Marketing, ShopBack
This panel will discuss how marketing today needs to be agile, fast paced and constantly updating its offerings to boost engagement.
Learn how to increase customer loyalty and engagement through the right digital marketing frameworks, delivering long-term ROI and higher customer uptake.
- Determing how marketing automation is shifting traditional modes of digital engagement and demand generation
- Utilising meaningful market data for digital disruption and to reinvent new business models
- Trial and error: using past mistakes as the backburner for all effective marketing advancements
- Developing an effective multi-channel customer engagement strategy across B2B and B2C channels
- Delving into the results that have been seen through the implementation of new strategies and tactics within digital marketing
9:40 am - 10:10 am
Adapting Your Digital Content Model in Tough Times: How South Australia Tourism Increased their Share of Voice through Digital Audiences
Brent Hill -
Executive Director of Marketing,
SA Tourism Commission
Brent Hill, Executive Director of Marketing at SA Tourism, will deliver a keynote on a new marketing initiative his team launched, called SATV.
Using data to inform what his team does from a creative perspective, SA Tourism marketed towards their established digital audiences with virtual tours, blogs and consistent online content. This in turn raised their share of voice by 10% and is now allowing them to capitalise on tourism post-pandemic.
- Differentiating between vanity metrics and critical data trends to accurately review and adapt your marketing techniques
- Maintaining engagement and meaningful content to attract demand generation post-pandemic
- Drive greater inbound lead generation by optimizing your content marketing to deliver value to the wider community
- Learn how to improve your digital presence and marketing strategy through data and insight
10:10 am - 10:30 am
Delivering on Digital: How ShopBack Pivoted their Marketing Strategy and Delivered Ongoing Content and Engagement Throughout COVID-19
Kevin Azzopardi -
Head of Marketing,
ShopBack
ShopBack have been running their content and digital marketing strategy a little different to most. Kevin Azzopardi, Head of Marketing at ShopBack will discuss how he was charged with spearheading Shopback’s strategy to deliver content and improve engagement on digital and social platforms.
Learn how him and the team have reinvented their digital strategy and increased engagement on multiple channels.
· Delving into some of the niche guerrilla tactics marketers can utilise during times of panic
· Leveraging data and analytics to optimise marketing activities and guide investment decisions
· Optimising social marketing strategies to gain audiences from new and existing audiences
