This panel will discuss how marketing today needs to be agile, fast paced and constantly updating its offerings to boost engagement.

Learn how to increase customer loyalty and engagement through the right digital marketing frameworks, delivering long-term ROI and higher customer uptake.

• Determing how marketing automation is shifting traditional modes of digital engagement and demand generation
• Utilising meaningful market data for digital disruption and to reinvent new business models
• Trial and error: using past mistakes as the backburner for all effective marketing advancements
• Developing an effective multi-channel customer engagement strategy across B2B and B2C channels
• Delving into the results that have been seen through the implementation of new strategies and tactics within digital marketing

ShopBack have been running their content and digital marketing strategy a little different to most. Kevin Azzopardi, Head of Marketing at ShopBack will discuss how he was charged with spearheading Shopback’s strategy to deliver content and improve engagement on digital and social platforms.

Learn how him and the team have reinvented their digital strategy and increased engagement on multiple channels.

·        Delving into some of the niche guerrilla tactics marketers can utilise during times of panic

·        Leveraging data and analytics to optimise marketing activities and guide investment decisions

·        Optimising social marketing strategies to gain audiences from new and existing audiences