Brent Hill, Executive Director of Marketing at SA Tourism, will deliver a keynote on a new marketing initiative his team launched, called SATV.

Using data to inform what his team does from a creative perspective, SA Tourism marketed towards their established digital audiences with virtual tours, blogs and consistent online content. This in turn raised their share of voice by 10% and is now allowing them to capitalise on tourism post-pandemic.

• Differentiating between vanity metrics and critical data trends to accurately review and adapt your marketing techniques
• Maintaining engagement and meaningful content to attract demand generation post-pandemic
• Drive greater inbound lead generation by optimizing your content marketing to deliver value to the wider community
• Learn how to improve your digital presence and marketing strategy through data and insight