This panel will discuss how marketing today needs to be agile, fast paced and constantly updating its offerings to boost engagement.

Learn how to increase customer loyalty and engagement through the right digital marketing frameworks, delivering long-term ROI and higher customer uptake.

• Determing how marketing automation is shifting traditional modes of digital engagement and demand generation
• Utilising meaningful market data for digital disruption and to reinvent new business models
• Trial and error: using past mistakes as the backburner for all effective marketing advancements
• Developing an effective multi-channel customer engagement strategy across B2B and B2C channels
• Delving into the results that have been seen through the implementation of new strategies and tactics within digital marketing