Jeffrey George

Market VP, Hospital and Provider Solutions PatientPoint

Jeff George leads the West Region at PatientPoint as the VP of Provider Solutions. His focus is on enhancing the patient and provider experience in clinician offices through PatientPoint’s engagement and education solutions. He has been with PatientPoint for 7+ years and has an extensive background in the healthcare space.

Day 2

9:10 AM Presentation | Smarter Patient Engagement Leads to a More Efficient Health System

Health systems today face a dual mandate: elevate the patient experience while simultaneously driving greater operational efficiency. Meeting rising expectations requires more than traditional outreach—it demands a smarter, more personalized approach to engagement.

Personalized engagement goes far beyond email reminders. When executed well, it becomes a strategic lever that shapes behavior, improves health outcomes and reduces friction across the patient journey.

In this session, PatientPoint leaders April Jones, and Jeff George will share how innovative health systems and medical groups are using engagement technology to turn outreach into meaningful action. Attendees will see how integrated digital touchpoints—before, during and after the visit—can educate patients, set expectations and inspire follow-through.

Executives will leave with actionable strategies, real-world examples and a clear roadmap for making personalized engagement a scalable, measurable part of care delivery.

Participants will learn how to:

Transform personalized outreach into real patient action—driving action, improving adherence and supporting better outcomes
Leverage rooming time as a value-added moment, converting waiting and preparation time into targeted education and meaningful engagement
Integrate procedure videos into a broader education strategy, supporting clinical efficiency by saving time

Check out the incredible speaker line-up to see who will be joining Jeffrey.

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