Thursday, 22 July 2021 | Free Online Event
10:00 AM (SGT)
Thursday, 22 July 2021
10:00 am - 10:05 am
Welcome & Housekeeping Address
10:05 am - 10:10 am
Chairperson Opening Address
10:10 am - 10:50 am
Panel Discussion:Using Analytics to Drive Business Decisions and Improve Marketing Returns on Investments
Adeline Tiah -
Head of Marketing & Partnerships,
SC Ventures by Standard Chartered
Shawn Wang - Former Head of Data Labs, China Eastern Airlines
Bhavik Shah - Head – Loyalty & CRM, Metro Brands Limited
Sahaj Khunteta - Head of Marketing Analytics, Intel (Asia Pacific and Japan)
· Identifying valuable business opportunities from customer data and insights
· Creating analytics centres of excellence to drive the business’s competitive advantage
· Achieving marketing returns on investments by measuring business profitability
10:50 am - 11:30 am
Integrating Customer Data and Technology to Drive a Holistic Customer Engagement Strategy
Sean Valencia -
Marketing Strategist, APAC Marketing Lead,
Treasure Data
· Embedding data analytics solutions to manage and process data
· Aligning technologies, training and operational plan with data analytics focus
· Ensuring data across platforms are standardised and optimised by cross-functional teams
Sponsored by: Treasure Data
11:30 am - 12:10 pm
Case Study from Tripadvisor: Analysing Data: Misreading It Or Finding the Nuggets of Gold
Sarah Mathews -
Global Head of Destination Marketing, APAC,
TripAdvisor
· Assessing business opportunities with customer analytic
· Analysing and leverage digital platforms and big data to promote a destination to the right audience globally & efficiently
· Transformed local hospitality businesses better with the data analytic understanding
