Ema is an agentic conversational AI platform for customer experience. It resolves routine requests instantly, gathers missing details, and completes tasks in your systems such as order tracking, returns, bookings, and account updates. When a person is required, Ema hands off with full context so agents start informed. It meets customers in web chat, mobile in-app chat, email, WhatsApp, SMS, and Apple Messages for Business. Analytics reveal friction and impact. Governance redacts PII, honours consent, and lets you control models and regions. CX leaders use Ema to cut wait times, raise first contact resolution, lift CSAT and NPS, and lower cost to serve.