Luc Gesvret is a sales, marketing, digital & revenue management professional with more than 30 years of experience in the hospitality industry gained at Accor. As a highly respected leader he has been responsible for key projects in the Northern Europe region covering 30 countries and more than 1000 hotels, focusing on guest experience and its personalisation, digital transformation and reinvention of customer journey. Currently based in Warsaw, Luc helds a position of SVP Guest Experience and ALL Accor Northern Europe, focusing on emphasising digitalisation and personalisation to ensure guests loyalty and improve performance of the business. He is a leader, who can easily transform an idea into action, with a clear vision of the future. He has been associated with Accor since 1989, continuing his career as a General Menager including Novotel Moscow Airport an Novotel Paris Tour Eiffel. For five years he managed properties in Romania, including Pullman Bucharest. In the 2010 he became SVP operations of Accor Czech Republic and Romania. Since 2014 he was appointed as VP Sales, Distribution, Revenue Management, Loyalty and Marketing at Accor Russia. Later in the 2018 he continued his work for Accor Eastern Europe as Chief TOPLINE Officer.