How IKEA Are Evolving Their CX Strategies

How IKEA Are Evolving Their CX Strategies

IKEA are constantly adapting their customer experience strategies to suit the evolving consumer, including a rethinking of their traditional store, introducing digital avatars, and using AI to meet consumers where they want to be met. IQPC Exchange talked to Donna Moore, Country Digital & Business Development Manager, to find out more. 


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