Prakash Hariharabalan

Senior Director of Marketing Analytics (AI and Innovation) Signet Jewellers

Agenda Day 2

8:40 AM Panel Discussion: Simplifying Tech Stacks to Drive Adoption and Boost Company-Wide CX Efficiency

With an influx of shiny, new tools that promise to solve your biggest CX and unified commerce challenges, upgrading your tech stack often seems like

the logical solution.

But many retailers are already sitting on robust, yet underused, tech stacks, highlighting the need to balance investment in new technology with maximizing the value of existing systems.

• How should retailers leverage built-in tools to ensure current stacks perform to potential?

• Identifying if and where your current stack falls short to strategically introduce solutions only when necessary

• How do you ensure organization-wide adoption and optimization of tools and tech to enable a truly seamless, omnichannel customer journey?

2:30 PM Presentation: Harnessing Data to Drive Loyalty Through Personalized Engagement at Scale

With markets tightening and every brand vying for a share of shrinking wallets, personalized engagement has created the latest competitive advantage.

In this session, hear from an expert that has been navigating personalization for years, and explore how retailers can apply these approaches responsibly, transparently and sustainably.

• Building strong, secure customer datasets to enable more precise personalization

• Using first-party data transparently and ethically to make personalization feel hyper relevant without being intrusive

• Avoiding over-segmentation to ensure experiences feel natural, human and easy to navigate

• Scaling personalization across geographies: delivering contextually relevant messaging across regions without adding operational complexity

Check out the incredible speaker line-up to see who will be joining Prakash.

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