Resilient Retail. Powered By The Customer
Achieving True Omnichannel For A Future Beyond Meeting The Customer Where They Are
September 23-24 2025 | Jersey City, New Jersey
Macarena Rodriguez
Head of Retail Operations Diageo
Head of Retail Operations in Diageo, responsible for transforming retail operations at 14 distillery based visitor experiences, including the flagship, Johnnie Walker Princes Street in line with Diageo’s investment of £185Million in their Scottish portfolio. 15 years experience in driving strategic change and expansion within eCommerce and Retail in an international capacity for brands such as Michael Kors and Morphe. Macarena’s yearning for self-improvement has gained her qualifications in Strategy, Business Management, Project Management and Marketing which she utilises to deliver innovative and transformational retail operation projects.
Check out the incredible speaker line-up to see who will be joining Macarena.
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