Resilient Retail. Powered By The Customer
Achieving Unified Commerce For A Future Beyond Meeting The Customer Where They Are
September 23-24 2025 | Hyatt Regency, Jersey City, New Jersey

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Bree Richmond

Vice President, Retail Good American

Agenda Day 2

11:35 AM FIRESIDE CHAT – BUILDING STORE EXPERIENCES THAT ENDURE: EVERYDAY EXCELLENCE VS. EXPERIENTIAL EXCITEMENT

As physical retail continues to evolve alongside rising digital engagement, brands are reimagining the role of the store. While some invest in immersive, high-impact brand moments to drive engagement and awareness, others are reinforcing the everyday store experience, using technologies such as AI to empower associates, personalize in- store interactions and elevate the longer-lasting physical experience.

In this cross-perspective fireside chat, experts will discuss:

How AI is enhancing the human element of retail through more informed, responsive in-store experiences
The role of experiential retail in creating emotional connections with customers
Balancing novelty and consistency for a modern, future-fit physical retail strategy

Check out the incredible speaker line-up to see who will be joining Bree.

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