Allegra Pedretti

Retailers are rich in first-party data but poor in customer intelligence. Signals from surveys, reviews, service interactions, and social channels often sit in siloes - analyzed in isolation and rarely translated into action. 

This session explores how brands can unify fragmented feedback into a single intelligence layer that reveals real customer needs, exposes friction across the journey, strengthening loyalty and making retention faster and more cost-effective.

• Uncovering how to consolidate and automate feedback from multiple first party sources to create a unified view of customer needs and friction points 

• Leveraging categorization, tagging and pattern recognition to separate noise from high-impact issues at an individual and cohort level 

• Turning customer intelligence into clear, cross-functional actions that improve experiences, reduce friction, deepen loyalty and drive measurable change - with defined ownership and accountability to ensure those actions are implemented and deliver real impact