Jad Freiha

Head of Analytics & Insights Sweaty Betty

AI & Analytics expert specialising in leveraging data-driven strategies to accelerate DTC growth and digital transformation initiatives.

Agenda Day 2

8:40 AM Opening Panel Discussion: Do you have FOMO? AI in CX retail - Hype vs. Reality

Every individual, company, and team is eager to join the AI and machine learning bandwagon. Nobody wants to be left behind or feel excluded from this transformative technology but where are we really, with AI deployment in customer experience retail?

• How do you currently leverage AI within your retail business for CX in an efficient way? What were the practicalities of having done that and what challenges did you have to overcome in the process?

• What ROI have you seen from AI and where are you looking to leverage it in the short, medium and long-term?

• Despite broad agreement that AI has a significant role in transforming fortunes, it comes with challenges. Whether it’s funding concerns, build vs buy, choosing to focus on front or back office, or something else, how do you avoid the pitfalls of AI adoption and implementation?

• How are you planning to scale up (or not) for this tech and blend with human resources?

Check out the incredible speaker line-up to see who will be joining Jad.

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