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Anthony Long

Global Head - Customer Experience Philip Morris International

Tony Long is a Marketing Technology innovator with over 25 years of experience in global digital transformation, e-commerce, and mobile-driven consumer behavior across live and virtual channels. He currently leads omni-channel Consumer Experience for PMI’s nicotine pouch business. His background includes being Global E-commerce Lead for Kimberley-Clark, Vice President of Technology for Edelman Worldwide, Director of Technology for Whitman-Hart (Band Digital), and Vice President of Sales & Marketing for Revell, a global toy/hobby brand. He is a regular keynote speaker on digital marketing and consumer experience, and writes the “Future Shopping” column for E-Commerce Brasil magazine among other business publications.

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