CX BFSI USA Exchange (West)

The Invitation-Only Forum For CX Leaders In Banking, Financial Services & Insurance

June 1-2, 2026 | Phoenix, USA

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1-2 June 2026

Empower People. Enhance Experience

The CX BFSI Exchange USA returns to bring together 80 senior CX, Digital, Operations, Customer Contact, Data and Transformation leaders for two days of invitation-only, closed-door collaboration focused exclusively on leadership-level CX roadmap definition. Through peer case studies, rare opportunities to benchmark and personalized 1-to-1 meetings with solution innovators, leadership leave with the insight and conviction needed to turn CX into a decisive competitive advantage. 
 
Because at a time where every institution is racing to harness AI, exceptional CX won’t be delivered by technology alone - it will be powered by people. This June, join leaders committed to turning complexity into seamless, trusted journeys that unite operational efficiency with regulatory integrity. 

CX BFSI USA EXCHANGE

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Our 2025 Speaker Lineup Featured...

Clarity that Transforms AI into Productivity & Humanized CX

Balancing Cost Pressures With Customer Obsession

Balance cost pressures with customer obsession, through learning where CX drives margin, loyalty and growth even as competition intensifies. 

Customer Journey Optimization

Design self-service and digital experiences that truly delight - ensuring journeys are intuitive, compliant, and free from the operational shortcuts that create friction. 

AI-Driven Personalization

Benchmark hyper-personalization, uncovering with practical examples of the convergence of data, segmentation and AI to create relationship-driven interactions at scale. 

Resisting Fraud and Security Threats

Stay ahead of rising fraud and security threats amid a drive for digitalization to protect both business and customer while maintaining a seamless omnichannel experience.   


WHAT TO EXPECT

CX BFSI Exchange West USA Exchange Will Feature

70+

Attendees

20+

Speakers

15+

Sponsors

150+

1:1 Meetings

Event Highlights

Hear Directly From Our Attendees

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How did Cetera Financial Group implement their holisitic CX Strategy?

Exclusive interview with Benjamin Easaw, Managing Director, Digital Experience Design at Cetera Financial Group 

Jurrasic Park the answer to hyper-personalization?

Exclusive interview with Ken Hubbell, SVP Instructional Design Strategy & Innovation for Wells Fargo, on how to adapt customer experience strategies to suit the Millennial generation 

Mobile games for financial wellness?

Zogo Finance seek to bridge the gap between financial wellness and the younger generation with their educational mobile game and app 

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Sponsorship and Exhibition Opportunities

Sponsorship is the most effective solution to share your company’s idea to senior professionals from across the BFSI space, who are searching for actionable CX solutions.

CX BFSI Exchange brings together senior decision-makers all looking to spend within the short-medium term and ready to take prequalified, prescheduled. 1:1 meetings.