Rasheeda James

Rasheeda James

Vice President of Client Services Americor
Rasheeda James

Here is my bio: Rasheeda James is a senior customer experience and operations executive known for scaling high-performing, people-centered organizations through data, technology, and heart-led leadership. As Vice President of Client Services at Americor, she leads large, multi-site contact center operations across the U.S. and nearshore partners, overseeing hundreds of professionals across voice, chat, and digital channels. Rasheeda specializes in AI-driven CX transformation, workforce strategy, and retention-focused design. She has successfully implemented conversational AI, performance scorecards, and automation solutions that improve efficiency while protecting empathy, trust, and human connection. Her work consistently demonstrates that technology, when deployed responsibly, can elevate both customer outcomes and employee experience. A sought-after speaker and panelist at industry conferences including CCW and Consero, Rasheeda speaks candidly about leading leaders, navigating transformation fatigue, and scaling innovation without losing culture. Her sessions blend real-world execution, measurable results, and practical frameworks leaders can immediately apply. Rasheeda is deeply committed to servant leadership, community impact, and developing the next generation of leaders. She believes that the strongest organizations are built where accountability, transparency, and compassion coexist

Day One | Monday, 16 March, 2026

5:30 PM KEYNOTE PRESENTATION | How to Win Friends & Influence People? Why Human-Led Tech Transformation Is the Key to Customer Centricity

Customer centricity means knowing how to align internal structures, break down silos and balance competing priorities around a shared, customercentric

way of working….and it’s easier said than done.

Scaling customer-centric tech transformation and proving ROI takes consistency and human effort - the tech won’t just do it itself. With leadership qualities in

tow, you can have the confidence that your efforts will move beyond good intentions to bring customer centricity across all business units with certainty.

Make your customer-centric transformation stick by:

• Defining your brand promise to create shared understanding, common language and aligned goals focused on customer outcomes

• Elevating your skills and psychological insight to effectively drive change among leaders and decisionmakers

• Understanding the value of consistency and leadership style in driving transformation - technology can amplify customer centricity, but people must lead it to achieve meaningful outcomes

5:50 PM CHAMPAGNE ROUNDTABLES

In this roundtable session, we’re bringing together peers to explore the most critical opportunities and challenges of AI in BFSI today, where five focused tables mean you can take a deep dive into practical use cases, share lessons learned and debate strategic choices to determine how your organization drives efficiency, improves CX, stays compliant and invests widely in AI capabilities – whether in-house or outsourced.

Check out the incredible speaker line-up to see who will be joining Rasheeda.

Download The Latest Agenda